Presenting: Better Together!
Lots of new and exciting things are happening at Kinira, and as always, we love to keep our customers updated with the latest! Today, we are going to talk about our latest collection, Better Together, and what makes it so unique and special to us.
For years, Kinira has been serving our customers with high quality plus sized fashion swimwear. We love our swimsuits just as much as our clients do, but when the COVID pandemic hit, we saw an opportunity to make some changes. We realized that fewer people needed swimsuits, as more people were staying at home to stay safe. We paused the launch of our 2020 swimsuit collection and focused our energy into creating something new and exciting that would better serve our beloved clients during this unique period.
One thing that we have always prided ourselves on is inclusion; our goal was and always will be to empower women through fashion, to ensure everyone can feel confident and comfortable in what they wear. We love serving curvy women, but realized that by only focusing on plus sizes, we really weren’t being true to our goal of being inclusive, as we were excluding smaller sizes.
These two factors are what drove us to create Better Together, our first ever loungewear collection, now available from sizes XS-4XL. The collection includes a wide variety of coloured leggings, t-shirts, sweaters, jackets, and facemasks, all to serve our clients’ immediate clothing needs during the pandemic.
Since the collection launch in May, we have received an overwhelming positive response from people who love our new products! This new collection really represents who we are as a brand. Better Together is about the inclusion of ALL women, no matter their shape or size. It is about being better together, through thick and thin, the ups and downs that life brings. We will get out of this pandemic, and we will do it TOGETHER.
We hope you love our new collection as much as we do. Be sure to check it out on our new and improved website, Kinira.co. If you have any questions about sizing or availability, please do not hesitate to contact us! We are always here to help, all in this together.